Maintain Online Customers

Search Engine Optimization and pay-per-click advertisements can help sellers market their services and attract visitors to their sites. But what really matters is how many of these visitors are converted into paying customers. This is where online sellers face the real challenge. The most common reasons why visitors don’t become customers is not finding the information they need, an example of which is a return policy, the site itself looking unprofessional or too slow in providing answers needed by the prospective customer. Good customer service should be an integral part of an online company’s survival plan.

A FAQ (Frequently Asked Questions) section must be included to make it easy for visitors to quickly get answers to the most common questions. In addition, chats should be added for any other questions that a prospective customer may have. Those operating the chat software must be well trained and able to add a human touch to live chat software. Using live text-based chat software and phone support, an online company can incorporate customer suggestions. It would also be able to answer questions about their product lines and redress any issues that may arise while they try to provide an excellent customer service.

There are many software like ChatRelation’s livechat or autochat that can help an online seller provide 24/7 online support. You may want to check out http://live247support.com to have an ounce of knowledge as to how the software works. But it is not really about how much an online seller invests in software that makes the real difference. The real difference is made by the people on the other end of the line interacting with the customers. The customer support team should have all the information that customers want and be able to provide it in a very friendly and effective manner.